Art Direction

Graphic Design

Packaging
Branding
Web & Media

As the brand studio entrusted with crafting Infinoir's visual identity, we embarked on a journey to create a logo that would encapsulate the essence of this distinguished office supplies store located in New York. Our goal was to captivate young professionals with a refined sense of style, and our design decisions were driven by a meticulous attention to detail.

Drawing inspiration from the principles of geometry and organics, we carefully sculpted a logo that strikes the perfect balance. Each element was thoughtfully chosen to convey the exquisite craftsmanship and sophistication inherent in the high-end products offered by Infinoir. By focusing on capturing direct shots of intricate details, we invite viewers to immerse themselves in the world of these exceptional office supplies.

In harmonizing the color palette, we opted for a sober and cool selection that emphasizes the durability and reliability that Infinoir products embody. This intentional choice instills a sense of trust and confidence, inspiring customers to elevate their workspace with our brand's offerings.

Through our case study, we invite you to delve into the design decisions that brought the Infinoir logo to life. Join us as we unravel the story behind the fusion of geometry and organics, the captivating imagery that showcases the brand's essence, and the deliberate color selection. Prepare to be immersed in a visual journey that unveils the extraordinary synergy between design and the art of office supplies.