Experience

Senior Creative Designer (2023 - Present )
lOREAL, MAYBELLINE (NEW YORK, NEW YORK) 
I adeptly navigate the intersection of design, innovation, and brand strategy. My role involves a seamless blend of hands-on design expertise and client-facing responsibilities, with a primary focus on crafting sophisticated packaging solutions. (Beauty)
• Ideate, research, and develop packaging concepts from sketch to final market product. Responsable of the whole process ensuring quality.
•  Strategic Collaboration: Partnering seamlessly with cross-functional teams to ensure the highest standards of design quality and effective brand representation.
•  External Communications: Facilitating effective communication with external vendors, fostering collaborative relationships.
Coordinate and manage multiple projects simultaneously, ensuring timely delivery and meeting deadlines.
•  Communicate with clients or project managers to understand project requirements and provide progress updates.
•  Create mood boards and visual presentations to effectively communicate design concepts and strategies.
•  Develop and maintain a strong understanding of the target audience, their preferences, and behavior.
•  Apply design thinking methodologies to identify and solve complex design problems. 
Senior Graphic Designer (May - 2022 - Present )
Enlisted Design (San Francisco, California)
• Collaborate with clients or internal stakeholders to understand
their branding objectives and requirements.
• Conduct market research and competitor analysis to identify
trends and opportunities for the brand.
•Develop comprehensive branding strategies that align with
the company's goals and target audience.
• Design and create visual elements such as logos, typography,
color schemes, and imagery that represent the brand's identity.
• Design and produce packaging materials that effectively
communicate the product's features and benefits.
• Mentor and train junior designers, helping them develop their
skills and knowledge in graphic design.
Senior Graphic Designer (2021 - 2022 )
Nuvolum (San Francisco, California)
• Collaborate with the marketing team to ensure that branding
and design align with marketing campaigns and initiatives.
• Conduct quality control checks to ensure that design assets
are error-free and meet industry standards.
• Develop visual concepts and storyboards for advertising
campaigns or video productions.
• Develop and implement visual guidelines and style guides for
consistent design execution.
• Develop visual content for email marketing campaigns, newsletters,
and digital communications.
Visual Designer (Feb 04, 2019 - 2021 )
Food-haven (Barcelona, Spain)
• Develop and maintain a strong understanding of typography,
layout principles, and visual hierarchy.
• Coordinate and manage multiple projects simultaneously,
ensuring timely delivery and meeting deadlines.
• Brainstorm and ideate concepts for marketing campaigns,
advertisements, and promotional materials.
• Design and create visual elements such as logos, typography,
color schemes, and imagery that represent the brand's identity.
• Create compelling visual content for social media platforms,
website, and other digital channels.
• Adapt and modify design assets for various mediums,
including print, digital, and outdoor advertising.
• Apply design thinking methodologies to identify and solve
complex design problems.

Graphic Designer (Jan 02, 2016 - Dic 04, 2017)
Innpulsa Colombia (Bogota , Colombia)
• Apply design thinking methodologies to identify and solve complex
design problems.
• Create presentations and pitch decks for client meetings and business
development opportunities.
• Brainstorm and ideate concepts for marketing campaigns, advertisements,
and promotional materials.
• Create compelling visual content for social media platforms, website,
and other digital channels.

NOTE:
My experience in graphic design goes back to 2016, where I worked with a wide range of brands on various projects in digital, print, social media, packaging, web design, and more. Although I have only highlighted my recent work on my CV, I am happy to discuss my previous experiences and how they have contributed to my growth as a Graphic designer and creative human. Click here to see my Linkedin and get a more deep insight into my experience. 

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