Treason Tea
Art Direction
Graphic Design
Packaging
Branding
Web & Media
Treason Tea is a high-end tea shop located in Barcelona. The name is derived from the Latin word "Tradition," reflecting the brand's commitment to upholding the timeless tradition of tea making while providing a modern and elevated experience.
Our branding studio worked with Treason Tea to create a visual identity that embodies the brand's core values of simplicity, sophistication, and elegance. The color palette is minimal yet impactful, with a sober and confident tone that exudes luxury. We chose a sans-serif font to give the brand a modern touch while maintaining its classic roots.
The result is a brand that stands out in a crowded market, attracting customers who appreciate the finer things in life and value quality over quantity.