WOKO Street food

Woko is a street Asian wok food brand that brings quality food on the go for millennials and young adventurous city people. Their irreverent, street, and modern voice embodies their brand values of being bespoke, non-contained, and brave. To showcase their brand identity, we created a design system that includes a bold and handmade logo inspired by Asian characters. The logo is paired with a unique color palette of yellow, black, and blue, and is supported by a halftone texture that adds depth and character to the brand. We also designed a series of stamps that customers can collect and exchange for a free dish when they reach a certain amount, encouraging brand loyalty and engagement. The design system was applied across a range of touchpoints, including packaging, business cards, posters, website, and social media posts, to create a cohesive and impactful brand experience. With our design solutions, Woko was able to connect with their target audience and establish themselves as a bold and exciting player in the street food industry.